If you have any query which is not covered in the FAQ'a below, please e-mail your question to Systems Support.
Q:
When the organization name is written in text, how should it appear?
A:
The name should appear as "TiE" – one word with an
uppercase "T" and "E" and an lowercase "i".
Q:
Can I reproduce the brand marks smaller than indicated in the Brand
Center?
A:
No. The minimum-size requirements for the mark can be viewed by clicking
here. They must not appear smaller than indicated.
Q:
What if I need to use the mark but can’t use full color?
A:
If the brand mark is being used in an advertisement (except black and
white newspaper) or on the Web, it must be reproduced in full color. If
the brand mark is being used on a promotional item, such as a jacket or a
pen, you can either use the full-color mark, or you can use a grayscale.
Q:
How much space should I leave around the mark?
A:
The minimum clear space requirements are measured by elements in the mark
itself. For the minimum clear space requirements click
here. This requirement must be adhered to regardless of
scale because the clear space area is relative to the size of the mark.
Q:
What is the set of PMS/match colors in the TiE brand mark?
A:
PMS is the preferred color standard for reproduction of Brand Mark. Click
here for the logo PMS colors. CMYK (four color process)
colors are available as well. Click
here for the logo CMYK colors.
Q:
What if I want to print on coated paper?
A:
The colors are specified for coated and uncoated paper. Click
here for the PMS chart.
Q:
What is “co-branding” and how should the TiE mark be used in
Co-branding situations?
A:
“Co-branding” is when two more brands are equally represented in a
given situation. Co–branding often occurs in advertisements, collateral
pieces, direct mail pieces etc. In co-branding situations, the following
guidelines should be adhered to:
The
TiE mark must be equal in size to the other marks, and should appear as
large and as clearly as the situation allows.
Minimum
clear space should always be respected
Try
to secure the most dominant position possible for the TiE mark.
Q:
Whom should I contact if I need more information?
A:
For more information, Please contact Systems_support@tie.org