Given our pace of growth and the number of chapters, we need to now focus on brand building. Branding is more than just ensuring that customers recognize a logo or product name. Branding and positioning becomes important as the Brand represents the spirit, value and quality of the organization, creating an emotional association with the organization.

Brand consistency is very important. Consistent use of Brand underscores organization strength. It is an asset of intellectual property, our seal of quality of the services we deliver.

The TiE Brand center provides online access to the digital artwork for the Brand Mark, in Adobe illustrator EPS format.The brand center is a set of standards and guidelines to help ensure constancy while encouraging creativity.

Besides these practical uses, the Brand Center also addresses the meaning behind the Mark, what TiE stands for and how the Brand Mark reinforces that position.

If you have questions that are outside the scope of this Brand Center, Please contact Systems_Manager@tie.org who can addresses your specific questions or needs.

Terms of use:

  • The TiE brand must be reproduced in the approved versions displayed on this site.
  • The color must always appear as indicated in this site.
  • The TiE Brand must not appear smaller than the minimum size indicated in this site.
  • The TiE Brand Mark must not be inserted in a sentence, or used in a headline.
  • The TiE Brand Mark must not be re-oriented, tipped or reversed in any way.
  • There are minimum clear space and minimum size requirements for the Brand mark.
  • See the Brand Mark Downloads pages to view these requirements.
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